I picked up a copy of February's Cosmopolitan magazine a few days, the one with Kelly Osbourne on the cover as I am a bit of a Kelly O fan. I think she looks fantastic since doing Dancing With The Stars and am amazed at hows she has managed to completely turn her life around so I bought the magazine to read her interview.
But I was shocked at the rest of the content of the magazine!
In the magazines' media kit, Cosmo describes itself as "...the lifestylist for millions of fun fearless females who want to be the best they can be in every area of their lives."
(http://www.cosmomediakit.com/r5/home.asp in case you want to check it out!)
Fair enough, they are encouraging their readers to be the best that they can be, but to me the hypocrisy was unbelievable!
One of the articles featured on the front cover was "Sexy Fashion; clothes to boost your boobs, bum and body confidence" And then, as part of the plastic clad bundle, was a free book; "Neris and India's Idiot-Proof Diet".
Is it just me or have they just completely contradicted themselves?
Now I know I have previously blogged about my plans for a little "change of diet" so I can slim down for summer. But I am not telling millions of women that their bodies are inadequate and that they need to loose weight.
From page 96 to 103 they feature a model promoting underwear who is skinny to say they least, as are the models throughout. But their "curve appeal" piece was given only 1 page on 118!
That 1 woman representing real women is given 3 photo's throughout the entire magazine.
Personally I think this is disgraceful!
Cosmo, I am a fan, but if you are going to promote yourselves as a "lifestylist for millions of fun fearless females" please consider your market more carefully. A large percentage of those millions of fun fearless females are the same size as that 1 woman and not the stick-insect models you use for the rest of your magazine!
All comments and opinions are welcome, thank you for reading :) x
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